Post One: Some Aren’t So Hungry For Nestle Anymore

Author n/a. “Update on deforestation and palm oil.” Nestle. July 2010.

Hartshorn, Sarah. “6 social media mistakes your company should avoid.” Social Media Today. July 12, 2010.

Hunt, Christian. “Nestle try to censor our advert, get it pulled from YouTube.” Greenpeace UK. March 17, 2010.

Kieff, Chris. “Nestle’s social media meltdown – a case study.” 1 Good Reason – Social Marketing. May 19, 2010.

Post Two: Negative Comments Don’t Bite

Collier, Mack. “Why is your business afraid of negative blog posts?”. Search Engine Guide. March 18, 2009.

Dietrich, Gini. “Crisis: dealing with negative comments online.” Spin Sucks. February 1, 2010.

Haydon, John. “When should you delete a comment on your Facebook page.” Social Media Today. August 2, 2010.

Stivala, Ed. “Customer service across social media,” Econsultancy. April 1, 2010.

Titsworth, Joshua. “Nestle, palm oil and social media, oh my!“. Search Engine Journal. April 27, 2010.

Post Three: Mmm Is That Your Social Media I Smell?

Ehrlich, Brenna. “The old spice guy now making custom videos for fans via social media.” Mashable. August 2010.

Ehrlich, Brenna. “The old spice social media campaign by the numbers.” Mashable. August 2010.

Schroeder, Stan. “Old spice: the archetype of a successful social media campaign.” Mashable. August 2010.

Whatmough, Danny. “Social media learnings from Old Spice.” Social Media Today. August 10, 2010.

Post Four: So Many Platforms, So Little Time

Collier, Mark. “How do you decide if social media is right for your business?” Search Engine Guide. January 11, 2010.

Lewis, Kent. “6 social media platforms at a glance.” iMedia Connection. August 24, 2009.

Owen, Matt. “Which social networks are right for your business.” Econsultancy. July 2, 2010.

Titan SEO. (2010). “Which social media platform is right for your business? Titan SEO helps break down the trends” [news release]. PRNewswire. June 7, 2010.

Van Grove, Jennifer. “Want to make money on Twitter? Take a look at how Dell does it.” Mashable. February 2010.

Post Five: But Everybody’s Doing It!

Bulmer, Don. “Social media: why business leaders should care.” Social Media Today. April 1, 2010.

Gordhamer, Soren. “4 ways social media is changing business.” Mashable. November 2009.

Murray, Michael. “But I don’t wanna change.” Social Media Strategy. November 1, 2010.

Shin, Nick. “Why businesses should use social media.” Marketwire. January 8, 2010.

Post Six: Thank You, Come Again … Please

Blum, Alex. “Keep social media simple, and in house.” Adweek. November 4, 2010.

Ostrow, Adam. “How to: gather feedback with social media.” Mashable. September 28, 2009.

Worsham, Sarah. “Why regularly updated content is so important.” Sazbean. September 30, 2010.